Loyalty app pricing: from 99 DKK a month
Try everything free for 14 days, no payment card needed. Then two plans, unlimited members on both, and two months free if you pay for a year. No setup fee, no hardware, no lock-in.
What does a digital loyalty program cost?
Standard is 99 DKK per month and Pro is 249 DKK per month excluding VAT, roughly 13 and 33 EUR. Both include unlimited members and no binding period, and every new program starts with a 14-day free trial of every Pro feature, with no payment card needed. Paying for a year costs 990 DKK for Standard and 2,490 DKK for Pro, which makes two months free. The price is the same however many stamps and members you end up with. There is no setup fee, no hardware to buy, and no point of sale system to replace. If 99 DKK looks low for this category, that is deliberate: the product is already built, one more business costs us almost nothing to run, and we would rather serve a lot of businesses at 99 than a handful at three times the price.
- Standard 99 DKK per month excluding VAT: your branding, your own subdomain, stamp cards and tiers.
- Pro 249 DKK per month excluding VAT: everything in Standard plus personalised offers and advanced analytics.
- No per-stamp charge and no member cap: the price does not rise when the program works.
- Every plan: 14 days free first, unlimited members, no setup fee, no lock-in.
What does not cost extra
All of this is in the price, whichever plan you pick.
- Unlimited members
- The price does not move as your member list grows. A good month never turns into a bigger bill.
- No setup fee
- There is no onboarding charge and no fee to put your own branding on the card. It is part of the subscription.
- No hardware
- Staff scan on the phone or tablet you already own. There is no scanner or terminal to buy.
- No POS migration
- The program runs alongside your existing till. There is no integration fee, because there is no integration.
- The QR poster
- Generated in the portal from your logo and colour. Download it as PNG or PDF and print it yourself.
- Customer list export
- Available on every plan, including on the day you leave. It is not a paid feature.
How billing works
Three things worth knowing before you start.
- 01. You start with 14 days free
- You get every Pro feature for 14 days and do not enter a payment card to start. Before the trial ends you pick Standard or Pro. Pick early and the first payment still waits until the trial is over.
- 02. You get the whole product
- You do not get a demo account or a cut-down version. It is the whole product in your own branding from day one, and everyone who joins is a real member.
- 03. You can stop again immediately
- There is no binding period. Cancel in the portal and the program runs to the end of the period and does not renew. You never get an invoice you did not agree to.
Standard or Pro
The difference in practice, without the marketing words.
| Standard 99 DKK | Pro 249 DKK | |
|---|---|---|
| Members | Unlimited | Unlimited |
| Own branding and subdomain | Yes | Yes |
| Stamp cards and tiers | Yes | Yes |
| Analytics | Visits, members, rewards | Plus churn and segments |
| Marketing add-ons included | Bought one at a time | All eight |
| Support | Email and WhatsApp, prioritised |
Pricing FAQ
Why are the prices in Danish kroner?
We are a Danish company and we bill in DKK, excluding VAT. 99 DKK is roughly 13 EUR or 14 USD, and 249 DKK is roughly 33 EUR or 36 USD. Your card issuer handles the conversion at their rate.
Do I pay more as the program grows?
No. The price is identical at 50 stamps and at 5,000. We charge neither per stamp nor per member, because a model that gets more expensive the better the program works punishes you for promoting your own loyalty card.
Is there a contract or notice period?
No. You pay month to month and can cancel from the owner portal. You keep access for the remainder of the month you have paid for.
What happens to my customers if I stop?
You export your customer list from the portal, we close your address, and your data is deleted. We never sell your customer data and we never contact your customers.
Is there a free plan or a free trial?
A free trial, but not a free plan. Every new program gets 14 days with every Pro feature switched on, and you do not enter a payment card to start. Before it ends you choose Standard at 99 DKK or Pro at 249 DKK a month excluding VAT. If you do not, nothing is charged: new members cannot join until you pick a plan, and your members, stamps and settings stay put. You can also open the live demo at loyalty.maiya.dk, which is our own restaurant, before you sign up.
14 days free, no payment card needed. Then Standard 99 DKK/mo excl. VAT, about 13 EUR, for the whole loyalty program, with add-ons from 19 DKK/mo. No setup fee and no binding period. Pay yearly and two months are free.