Loyalty you can measure.
Guides on stamp cards, regulars, and local marketing. Written for busy owners. Læs på dansk
Car wash loyalty program: a stamp card that brings cars back
Every car gets dirty again; the only question is where it gets washed next time. How to set up a car wash loyalty program that makes that answer you.
Read the article →More articles
Customer feedback for restaurants: hear it before Google does
Unhappy guests rarely complain at the table. How to ask for customer feedback after a visit, and what to do with it before it turns into a review.
Loyalty card design: logo, colour and copy that work
Good loyalty card design reads in two seconds at the counter. How to pick the logo, colour, stamp symbol and reward copy so guests get it without asking.
Should loyalty stamps expire? Pros, cons and fair rules
An expiry date clears out forgotten cards, but it can cost you a regular. When stamp expiry makes sense, three models to pick from, and how to say it kindly.
Birthday rewards for customers: what to give and when
A birthday reward is one of the few messages from a business that guests are glad to get. What to give, when it should land, and how to ask for the date politely.
Florist loyalty program: keep customers between occasions
A flower shop lives on Valentine's Day and Mother's Day, but the margin is in the customers who come in between. How to set up a florist loyalty program that lasts.
Customer lifetime value for restaurants: what a regular is worth
A regular is worth far more than tonight's bill. Work out your restaurant's customer lifetime value from three numbers you already have, and put it to use.
Double stamp days: how to run them without overpaying
Double stamp days are cheap when they move guests and expensive when they do not. The maths, the right moments and how to put limits on the promotion.
Digital coupons vs paper coupons for a small business
Paper coupons are cheap to print and impossible to control. How digital coupons compare on redemption, copies, time windows and what you can measure afterwards.
Ice cream shop loyalty program: regulars in a short season
An ice cream shop has a few warm months to build habits. How to set the stamp goal, the reward and the stamp rule, and bring your members back next spring.
Customer retention for small business: measure it, then fix it
Customer retention is the share of your customers who come back. How to work it out from your own visit data, and five levers that bring more of them back.
Referral program for small business: how to make it work
A referral program for a small business rewards regulars who bring a friend. How to pick the reward, make sharing easy and keep fake sign-ups out.
Coffee subscription vs loyalty card: which suits your café?
A coffee subscription brings in fixed money every month; a loyalty card rewards visits afterwards. Compare the cash flow, the risks and the counter work first.
Written by the team behind MightyLoyalty
We build digital stamp cards for local businesses, and we use them ourselves: our own restaurant, Maiya Nepali Kitchen, runs on MightyLoyalty. See the full setup
Get new guides by email
A few times a month. No spam, unsubscribe anytime.