Restaurant loyalty program that staff can actually run
A branded loyalty program for restaurants, cafes, and takeaways. Guests scan a QR code, collect stamps, and come back for the reward. No app download, no POS integration.
What is a restaurant loyalty program?
A restaurant loyalty program is an agreement that gives a guest a reason to choose you again instead of the place next door. In practice the guest collects stamps and earns something free once they hit the goal, and you decide what earns a stamp: a visit, an item, or a fixed amount spent. The digital version lives on the guest phone, needs no app download, and for the first time gives you a name and a visit history for the guests who actually come back.
- Guests join by scanning a QR code on the table or at the counter.
- Staff stamp with one tap, without touching the point of sale: one stamp per visit, per item, or per amount spent.
- You can see which guests are regulars and which ones have stopped coming.
- Offers go to people who have eaten with you before, not to strangers.
Built for a Friday service, not for a marketing department
Six things that decide whether a restaurant loyalty program survives its first busy weekend.
- Staff learn one thing
- Open the scan screen, scan the guest code, done. There is no menu to navigate and no field to type into. New staff are up to speed after one demonstration.
- No POS integration
- The program never touches your till. You do not have to switch systems, buy a module, or wait for your provider. That is exactly why you can start today.
- Tiers that mean something
- Turn frequent guests into Silver and Gold with perks that feel earned. Guests chase a tier they can see in a way they never chase a discount card.
- Offers for the quiet nights (Pro)
- Send a reason to come in on a Tuesday to guests who already know you. Switch it on and off from the portal without printing anything.
- Dine-in and takeaway in one
- The same QR code works on the counter, in the window, on the menu, and on the bag. A guest does not have to be in the room to earn a stamp.
- Numbers you can act on
- Visits today, rewards ready to redeem, and who has not been in for a month. Those are the three numbers a restaurant owner actually uses.
From decision to first stamp
You can be live before lunch tomorrow.
- 01. Choose the reward
- Ten visits and a main course, or five coffees and the sixth free. Pick something that costs you little, feels like a lot, and the kitchen can produce without thinking.
- 02. Print the QR poster
- The portal builds the poster from your logo and colour. Print it and put it on the counter and the tables. Guests scan it with their camera.
- 03. Ask at every order
- The line that works is "do you have our stamp card?", not "we have a stamp card if you want". That small difference decides your signup rate.
What loyalty gives you that discounts do not
A discount buys one visit. A loyalty program buys the next one.
| Discounts and coupons | Loyalty program | |
|---|---|---|
| Who turns up | Anyone, including one-timers | People who already like you |
| Effect on margin | Discount on every sale | Reward only once the goal is reached |
| You know the guest | No | Yes, with visit history |
| Works after the campaign ends | No | Yes, the card stays on the phone |
| Can be targeted | Rarely | Yes, to your own guests only |
| Cost per month | The margin you give away | 99 DKK excl. VAT |
Restaurant loyalty program FAQ
How many stamps should a reward take?
For a cafe with daily guests, seven to ten usually works. For a restaurant with a higher average spend, five or six is better, because ten visits can take a whole year. If you stamp per item rather than per visit, the goal counts items, so ten pizzas can be reached in fewer visits. You can change both the goal and the rule from the portal if you get it wrong.
What if staff forget to ask?
That is the real risk, and the poster solves half of it: plenty of guests scan it themselves when the code is on the table. The rest is a habit, and it forms fastest when everyone agrees on one fixed sentence to say at the order.
Do guests need to download an app?
No. They scan the QR code with their camera and the card opens in the browser. For a restaurant this is the single most important detail, because nobody installs an app while standing in a queue to order.
Does it integrate with my POS?
No, and that is deliberate. Staff scan on a phone or tablet next to the register, so there is nothing to install or integrate. The trade-off is that the program does not read the ticket amount automatically: if you stamp per amount spent, staff type the total in as they scan.
What does a restaurant loyalty program cost?
Standard is 99 DKK per month with unlimited members and the whole loyalty program. Want more, and you add single features from 19 DKK a month, for example advanced analytics at 49 DKK. Pro is 249 DKK per month and includes all eight add-ons. That is roughly 13 and 33 EUR. There is no binding period, and paying for a year makes two months free.
What are some loyalty program ideas for restaurants that actually work?
The three that hold up are a stamp card toward a dish you choose, a members-only offer in the quiet hours, and a small welcome reward that makes the first visit feel worth joining for. What does not work is a blanket discount: it costs you margin on guests who were coming anyway.
Does this work for takeaway and delivery as well as dine-in?
Yes for takeaway, where the guest is standing at the counter and can scan while they wait. Delivery through a third-party platform is harder, because you never meet the customer, so most restaurants put the QR code on the bag or the receipt instead.
Will this slow down service on a busy night?
Stamping is a single scan and staff keep the scanner open, so it costs about two seconds. Signing a new guest up takes longer, but it happens on the guest own phone while they wait for the bill rather than at the terminal.
How is this different from a restaurant rewards program run through my POS?
A POS-based program ties your customer data to the till vendor and usually costs more per month. This runs alongside whatever POS you already have, with no integration, and you can export your customer list at any time, including the day you leave.
What if my staff turn over often?
Staff get their own sign-in to a single scan screen and nothing else, so training is one sentence and a new hire is productive immediately. They never reach billing, settings, or your customer list.
Standard 99 DKK/mo excl. VAT, about 13 EUR, for the whole loyalty program, with add-ons from 19 DKK/mo. No setup fee and no binding period. Pay yearly and two months are free.