What does a digital loyalty programme look like in the real world, running in a busy restaurant? Instead of talking theory, here is a real setup: Maiya Nepali Kitchen, a Nepali restaurant that runs its entire loyalty programme on MightyLoyalty. The programme is public, so you can open it yourself and click around exactly like the restaurant's guests do.
The starting point
Maiya Nepali Kitchen wanted what most restaurants want: more of the good guests coming back more often. The obstacles were familiar. Paper cards got lost, staff were busy, and nobody really knew whether the rewards changed anything. So the requirements were simple:
- Guests should join in seconds, without downloading an app.
- Staff should stamp a visit with one tap in the middle of the dinner rush.
- The owner should be able to see whether the programme was actually used.
The setup
The restaurant runs a classic stamp model with its own brand across the whole experience:
Signup via QR. A poster with a QR code stands at the counter. The guest scans it with their camera and the loyalty card opens in the browser with the restaurant's logo and colours. No App Store, no signup queue at the till.
Stamps and rewards. Every visit earns a stamp. There are milestones on the way to the goal, like a free starter, and a full card unlocks the main reward. Progress stays visible to the guest the whole way, which is a big part of the motivation.
Tiers for regulars. The most loyal guests climb tiers with standing perks. That gives the best guests a reason to keep going after their first full card.
Staff-side stamping. Staff open a scan screen on a phone, scan the guest's QR, and tap once. The stamp is registered and the guest sees it instantly on their own screen.
Try it yourself
The best part of this case study is that you do not have to take our word for anything. The programme is live at loyalty.maiya.dk, and you can open it in your browser right now. Notice three things while you look:
- How fast the card opens, with no download or signup first.
- How the whole experience carries the restaurant's brand, not a vendor's.
- How clearly progress and the next reward are shown.
It is the same experience your own guests would get, just with your logo, your colours, and your rewards.
What you can copy directly
You do not need to invent anything. These choices from the setup transfer to most businesses:
- The QR poster at the till. Signup happens while the guest is already waiting to pay.
- A realistic stamp goal. The goal should be reachable in weeks, not months, or guests lose faith halfway.
- A reward worth looking forward to. A dish from the menu beats a token discount.
- Staff on board from day one. A quick "do you have our stamp card?" at the till is the best marketing the programme will ever get.
If you want the fundamentals first, start with our guide to stamp card apps, or read the digital versus paper comparison if you still run physical cards today.
Frequently asked questions
How long did the setup take?
The programme itself takes about five minutes to configure: logo, colours, stamp goal, and rewards. After that, only printing the poster stands between you and launch.
Does it require equipment in the restaurant?
No. The poster at the counter and an ordinary phone or tablet for the staff scan screen is all it takes.
Can I get the same setup for my business?
Yes. Everything in this case study is standard functionality, not custom development. You can start a 30-day free trial and have an equivalent programme live the same day.